Measurement, made simple.

Most charities know their work changes lives. Fewer have the time, tools or confidence to show it, so measurement ends up feeling like a reporting chore rather than something that helps.Done well, it works for you, helping you make smarter decisions, tell stronger stories and show the value of your work.I help charities, social enterprises and social purpose organisations build measurement that's practical, proportionate and genuinely useful, whether you're one organisation, a network or a leader learning alongside peers.Based in Brighton & Hove, I've spent over a decade working with organisations across the UK and internationally, from community groups to national charities, funders and NHS trusts.Recent clients include: Assistance Dogs UK, Cwmpas, Disability Rights UK, Enjoolata Foundation, NHS Sussex, Ofcom, PBS and Sounddelivery Media.I'm also part of the Charity Evaluation Working Group, European Evaluation Society and Consultants for Good network, continually developing my practice to help you achieve more.

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How I can help

Practical, tailored support to help you understand, improve and show the difference you make.

Support for organisations

Building an approach that's practical, proportionate and tailored to your individual organisation.

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Support for networks

Building shared outcomes, measures and measurement across partnerships, networks and funders.

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Small Charity Lab

An online training programme in measurement for small charity and social enterprise leaders.

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My approach

Impact measurement works best when it's built with you, not done to you. Here's what you can expect.

Practical and proportionate
I take time to understand your needs, capacity and ambitions, then create frameworks and tools that fit. You get what you need and nothing you won't use.Collaborative
Different people face different challenges, so I involve the whole team, from people with lived experience and volunteers to frontline staff and leadership. Everyone gets a say, and the approach works for all of them.Clear and jargon-free
I've been a trustee, fundraiser and project manager. I connect measurement to what matters in each role and the work people already do, so it feels familiar rather than technical.Energising
I help spark enthusiasm and show your team the real benefits of measuring impact, building a culture of learning and improvement that lasts long after our work together ends.

Rob Walters
Structure & Development Manager"Thank you for your consistency and hard work in developing an effective measurement framework that will continue to serve us well… and for your evident care and personal investment."

Colette Batten-Turner
Founder & CEO"Thank you for creating such an incredible space for everyone to feel heard and understood, guiding the whole process with so much flexibility, patience and commitment."

Katie Koskenmaki
Director, Strategic Insights & Analysis"You have an almost uncanny ability to guide a group of people to a better understanding of impact measurement… You were worth every penny."

Aimi Walsh Operations & Marketing Manager"You fit so much excellent, useful information into a day. Everyone I spoke to felt that they had really practical advice to go away and implement – they were really buzzing."

Support for organisations

You know your work changes lives, but pulling the evidence together for every funder report takes too long, and the data you collect rarely helps you make decisions.Whether you're just starting out or need a fresh approach, I'll work alongside you to build an approach that is practical, proportionate and tailored to your organisation.We'll start with what you already have, bringing your existing data and reporting together, then focus on what matters most and fill any gaps.I involve people from across the team, from people with lived experience and volunteers to frontline staff and leadership, so measurement becomes part of how you work, not an extra task.Recent clients include ATF, Bramber Bakehouse, Sounddelivery Media and NHS Sussex.

I can support you to:Clarify your outcomes | build a shared understanding of the change you want to create and how you make it happen (sometimes as a theory of change, sometimes something else!)Measure what matters | develop an impact framework and simple, robust tools to collect and use the data that matters most.Learn and improve | build your team's confidence to talk about what you measure, how and why, use data in their work, and make your impact even bigger.

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Support for networks

Big social challenges need more than one organisation to solve them, but when organisations working towards the same goal all measure it differently, it's hard to show what you're achieving together.Shared measurement brings organisations together to agree what to measure and how, building a clearer picture of their collective impact.It creates consistent, comparable data, reduces duplication in reporting, and gives smaller organisations a supported first step into measurement. Along the way, organisations learn from each other and collaborate more effectively.I undertake shared measurement processes with networks, partnerships and funders, and have co-authored shared frameworks used across sectors.Recent clients include: Assistance Dogs UK, Ofcom and PBS.

I can support your network to:Build consensus | find common ground through conversations and workshops, agreeing shared outcomes that are meaningful to everyone involved.Measure | develop a robust shared framework with practical data collection tools that work for every organisation.Embed | help each organisation bring the shared approach into its own work in a way that fits, and use the data at an organisational and sector level.

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The Small Charity Lab - STARTING 2027

You're doing important work with a small team, but you don't have the time, budget or confidence to measure it, and you're not sure what "good enough" looks like for an organisation your size.Designed for small charities and social enterprises, this online programme helps leaders build a clear, robust approach to measuring impact as part of their day-to-day work. You'll learn in small groups alongside peers facing the same challenges, applying everything directly to your own organisation.Registration for the first cohort launches soon.The programme has been developed in consultation with small charities - and builds on programmes delivered on behalf of Cwmpas, Enjoolata Foundation and Ofcom.

You'll leave with a clear story of your impact for funders, donors and your own decisions, including:A theory of change | a clear statement of how your activities lead to impact.A simple measurement framework | a core set of outcomes and clear structure for your data, with simple tools to measure what matters.Confidence to use your data | practical guidance on how to reflect on what you collect, improve your services and strengthen funding applications.

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Portfolio

Shared measurement is designed to be shared. Here's a selection of published frameworks and reports.

Media literacy outcomes, indicators and survey questions bank – Ofcom
Co-authored as part of Ofcom's Making Sense of Media team, this shared set of 27 outcomes, with example indicators and survey questions, helps organisations plan and evaluate media literacy projects. It's used by organisations across the sector and was cited in the House of Lords Communications and Digital Committee's 2025 report on media literacy.A self assessment and improvement framework for integrated care systems - National Voices, CQC and the Point of Care Foundation
I advised on the development of this self-assessment and improvement framework, which helps integrated care systems tackle health inequalities through meaningful engagement with communities. Co-designed with system leaders, public health practitioners, voluntary sector partners and people with lived experience, it supports honest reflection and practical improvement.LGBT+ Sector common outcomes framework - LGBT+ Consortium
Developed while at Traverse, this shared framework was co-produced with LGBT+ organisations across the UK and sets out five outcome areas. It helps LGBT+ voluntary and community organisations of all sizes show how their work contributes to the sector's most pressing priorities, and identify where they could collaborate with others.